Strategic Management: Concepts, Global Edition

Strategic Management: Concepts, Global Edition

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Published by Pearson
ISBN 10 1292016809
ISBN 13 9781292016801
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Description of Strategic Management: Concepts, Global Edition


For undergraduate and graduate courses in strategy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes updated and new end-of- chapter material—exercises and review questions.
MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress

Table of Contents


Chapter 1 Strategic Management Essentials
Chapter 2 Outside-USA Strategic Planning
Chapter 3 Ethics/Social Responsibility/Sustainability
Chapter 4 Types of Strategies
Chapter 5 Vision and Mission Analysis
Chapter 6 The Internal Audit
Chapter 7 The External Audit
Chapter 8 Strategy Generation and Selection
Chapter 9 Strategy Implementation
Chapter 10 Strategy Execution
Chapter 11 Strategy Monitoring
Appendix 1 Guidelines For Case Analysis

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